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Philip Morris already owned the international rights to the three brands, which it had purchased in the late 1970s.) [4] [5] [6] Since its introduction and despite several prominent advertising campaigns, among which was one featuring people on the street being asked to "Show us your Lark pack", Lark has never held a large share of the U } : CS1 maint: deprecated archival service (link) "Lark cigarettes brandhot.de"

The authors also wrote that Camel's share of smokers under 18 had risen from 0.5% to 32.8% during the campaign's three years at that point